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Digital Marketing – Modern Era of Advertising

Digital marketing is the use of electronic devices to promote campaigns through social media posts, videos, and Visual ads on social media platforms. The main purpose of digital marketing involves a high reach towards customers and increased sales. However, traditional marketing involves advertisement through emails, billboards and TV ads.

Digital marketing can be termed as “online marketing” as it uses online means to connect with potential customers on the world level. It’s the cheapest and easiest way of spreading your message and services to your target audience and clients.

Types of Digital Marketing

Digital Marketing comes in different faces. Although all specializations have their own space and are specific for customer engagement. All these digital marketing services serve together for marketing and advertising through digital media.

Search Engine Optimization (SEO)

The motive of Search Engine Optimization (SEO) is to rank high among Google Search Results. An SEO technique is adopted to raise a business’s website on Google i.e. to make it appear on top search results. To make it practical, SEO marketers search for specific words and phrases customers search online and from this make a strategy to use them in content.

So, what are the things that make SEO interesting and challenging? It’s not sure to say that there is a way to rank in SEO. However, to make SEO challenging, it all depends on Google and its algorithms. Google make its own calculations and formulas to keep keywords high and engaging. However, there are certain strategies and plans for SEO marketers to engage visitors and consumers on the website through rich SEO content.

  • Content Indication

It is very important and necessary to let Google know what your text is about. To increase SEO ranking you must add alt text for images and descriptions for videos and audios. This will help you enhance website´s ranking among Google Search Engine.

  • Good links choice

It´s very necessary to let Google find your website link. Choose better links and let Google crawl to your website through these links where you can find everything and complete content related to the topic.

  • Target keywords

SEO demands the correct use of keywords to be used in the whole content. Don´t use excess keywords in your content. However, one to three keywords are enough in a blog. Focus on the right choice of keyword related to your topic and blog. You can see the competition of keywords by searching on Google Search Engine. SEO is all about keywords and the targeted audience.

Social Media Marketing

Social Media Marketing is a great way to promote business reach and growth through social media platforms. Social media is not new and everyone is familiar with it. However, social media marketers uses a complete guide and plan to market through social media.

Social media marketers should be consistent and regular in posting. This helps gain customer’s trust and shows your seriousness towards business. Creative minds always use shortcuts but basic and advanced strategies for social media posts. To keep you consistent and stable, there are many automated tools available like Falcon, ContentCal, Loomly and thousands of tools that provide scheduled posts and calendars to keep you away from worries of posting again and again.

Digital marketers should coordinate and collaborate with the brand’s requirements and plans. You should not go for posts separately as it elaborates the whole business. Your message should be delivered the same both “online and offline.”

Posting isn’t enough for social media strategists. The most crucial and delicate part of social media marketing is “analytics.” Social analytics is a measure of examining your data to understand social conversations. It shows how your business is interacting to convert visitors into customers. It shows your business reach and growth so that you can make strategies accordingly.

Content Marketing

Content Marketing is a long-term strategy that will continuously grab customers to your website. The ultimate purpose of content marketing should be to engage customers not to advertise the brand and increase sales. This phenomenon helps gain customer’s trust and keeps them coming back to you again and again.  Content means blog posts, social media posts and others.

Content writing works in relation to digital marketing as it incorporates SEO in content and works to increase google searches for that website. Your content should be targeting, engaging and entertaining to visitors. However, content analytics allow you to examine how customers react while they reach your website. How long do they stay and spend time reading the content? How they got engaged and clicks on certain options like purchase, sign up or like, comment? How do they navigate and then go back to other websites? 


This is how google analytics allows you to enhance, update and modify your content to build customer’s trust.


Mobile Marketing

Mobile marketing is an emerging type of digital marketing. It involves marketing through text messages, emails, push up notifications on mobile apps, and social media. It is probably rising due to extensive use of mobile phones and their portability.

According to a recent TechCrunch article, consumers in the US spend five hours a day on their cell phones. This represents a 20% increase from the fourth quarter of 2015. Users show a remarkable interest in mobile apps rather than browsing on Google. In 2017, users are spending much more time with apps than watching television. 15% of that app time is spent on Netflix for entertainment, 19% of it is spent on Facebook’s mobile app, 12% on other social and messaging apps, and 11% on gaming apps, according to the TechCrunch article. Researches have shown that 45% of people do online shopping through mobile phones. A marketer should know where his targeted customers are and what they actually need to get more clicks and increase sales.

“Digital marketing is the modern-day storyteller that weaves brands into the intricate tapestry of online conversations, connecting businesses with audiences on a global scale. In the realm where creativity and strategy collide, every click, like, and share becomes a chapter in the ever-evolving narrative of success.”

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